Our Story
Built from the closet we threw out.
At 46, nothing fit the same. My body had changed and fashion had no answer for it. Everything was too tight, too hot, or just wrong.
The options were shapeless linen or structured dresses that felt like punishment by 3pm. I couldn't find anything in between.
A dress designed around the body menopause gives you. Breathable. Soft
on sensitive skin. An A-line that doesn't fight your shape.
Loovawear is for every woman who's been standing in that closet. This is the dress that ends that morning.
At 46, nothing fit the same. My body had changed and fashion had no answer for it. Everything was too tight, too hot, or just wrong.
The options were shapeless linen or structured dresses that felt like punishment by 3pm. I couldn't find anything in between.
A dress designed around the body menopause gives you. Breathable. Soft
on sensitive skin. An A-line that doesn't fight your shape.
Loovawear is for every woman who's been standing in that closet. This is the dress that ends that morning.